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Groove Ring Press

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Press Contact:
Mel Allen
888-981-5550
Mel@groovelife.co

Our Story:   

   Groove was born out of need by Peter Goodwin, Alaskan adventure guide and lodge owner.  "I needed a ring that would stand up to a harsh working environment, keep my finger safe, and one that didn't sweat and get clammy,"  Peter exclaims.  

   Peter had tried other "active rings" on the market but they were too bulky,  terribly uncomfortable, and didn't handle well under tough conditions.  After the 2014 guiding season was over, Peter went to work figuring out how to make the ultimate ring for active enthusiasts.  "My mission is to make products that function in my lifestyle as an Alaskan guide. If they can pass the "Alaska" test they can pass any test."

   Groove pioneered breathability in their innovative new ring that launched on Kickstarter.com in December 2015.  "We designed grooves in the ring that keeps air moving under the ring which eliminates the clammy finger problem. This was the biggest problem with current designs in the market place and we solved it," says Peter.  

  Not only are Groove rings the only functionally breathable ring on the market, but they are also backed by a lifetime warranty.  "We stand behind our rings forever," says Peter.  "No matter what you throw at them or how long you've had them, if they stretch, tear or even if you lose them we will replace your ring.  Once you are in the Groove family we take care of you."   

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 Latest Press Release:

 Groove Life to Display All New Breathable Silicone Rings at Outdoor Retailer Winter Market

Join them at Booth #BR710 as they showcase their stylish breakaway rings for the intrepid outdoorsman. 

Groove Life, the purveyors of innovative silicone rings for active lifestyles, is pleased to announce they will be a part of the Outdoor Retailer Winter Market in Salt Lake City, Utah, from January 10-12.

The expo is the premier place to discover leading outdoor gear, apparel, and winter sports brands. Attendees will have the opportunity to learn the latest trends in the outdoor sports world and talk face to face with buyers and manufacturers.

 “For us, the expo is the best way to the top retailers in our category to bring Groove Ring to the retail market” said Groove Life founder Peter Goodwin. “We will be in over 1000 retail stores by the end of 2017 and the OR market is a great way for retailers to sign on with us.”

Groove pioneered breathability in their innovative rings in 2016.  Not only are Groove rings the only functionally breathable ring on the market but they are also backed by a lifetime warranty.  "We stand behind our rings forever" says Peter.  "No matter what you throw at them or how long you've had them, if they stretch, tear or even if you lose them we will replace.  Once you are in the Groove family we take care of you."  

Groove's unique design ensures it will break free if caught on tools, rocks, trees, and more, making them ideal for anyone who loves to hike, fish, hunt, or camp in the great outdoors. 

Groove Ring Benefits:

  • Lifetime Warranty – They offer free replacement if it breaks, stretches, tears, gets lost, or even if the dog eats it.
  • Breathable – Its patent pending inner grooves keep the air moving so moisture can’t accumulate.
  • Safe – It will break free instantly when caught in a sticky situation—saving the finger from trauma.
  • Flexible – It’s made from springy silicon that lets it bend and stretch with the finger—not against it.
  • Low Profile – Its breathable design allows it to lie close to one’s skin for a snug yet comfortable fit.
  • Fresh Colors – Wearers can choose from classics like Midnight Black, Moss Green, Lilac Purple, and Storm Grey or new hues including Snow, Glacier Blue, Blaze, and Raspberry Red.

"While the original Groove Ring was created to be worn as an alternative to the traditional wedding band, some 30% of our customers are not married and wear Groove as an accessory," says Peter Goodwin. "The ring truly transcends age, gender and sport."

It has even attracted the attention of NFL Quarterback Philip Rivers who wears one while at work and at play.

To check out Groove Rings firsthand, be sure to stop by Booth #BR710 at the OR Winter Market January 10-12th.

About

Groove Life launched in 2016 with the release of their flagship product the Groove Ring. Founder, Peter Goodwin wanted to wear a ring that showed his commitment to his family while meeting the demands of his work as an Alaskan guide and wilderness lodge owner. His creation not only offers durability and functionality, but rugged good looks as well.

Silicone Ring Sizing Guide By Groove Ring

Purchasing a ring online is typically a challenge but not anymore.  Our super handy measurement sheet below is a sure fire way to get an accurate sized ring the first time.  If after you size your finger and still don't get the right size, not to worry.  We have an easy exchange policy to insure a perfect fit.  Click on the picture below to download and print.  IMPORTANT: Groove is designed to be worn snug to your finger. Even if you know your size please re-measure.  

Important:  For silicone ring sizing accuracy page MUST be printed @ 100% on your printer settings

Note: GROOVE silicone rings breathe and are design to be worn snugly on your finger. If you are a half size we recommend sizing down.

String Test

The Paper Test

silicone ring sizer

The Ring Test

And that's it!  You should have the perfect fit for your new Groove Ring!  Remember if your ring doesn't fit correctly after receiving it we will replace it for free.